Join The Food Revolution
What the hell happened to the food we eat??
Cheap, Available, Cryptic, Confusing, Everlasting, and… Deadly.
No, I’m not talking about a new movie (I wish I was though!), but the food we all eat on a daily basis.
For the record, I’m not here to shame anyone for eating foods containing ingredients you can’t pronounce.
To make a long story short: I’m pissed that a handful of people have the power to put as much crap in our food as they wish in order to earn high profits.
Wondering who these people are?
Who ruin kids’ brain health?
Who are responsible for a heavy load on our healthcare system?
Who are destroying local farmers?
Who are ruining the economy of local communities?
I’m talking about Owners of Retailers.
“A poor diet is now the leading contributor to early deaths around the world”
There is always an upsetting reason to why food is cheap
Hidden Costs of Cheap Food
Watch all the episodes of my series “Join The Food Revolution” on my YouTube channel!
The price tag shown on a product is not the only price you’re paying.
This is what Join the Food Revolution is all about: removing cheap, unethical, unsustainable and unhealthy food from our lives before they destroy it…
How It All Started…
One busy afternoon during my studies, I was prepping a salad in my kitchen when I glanced towards the bag of red onions.
I counted about 8-9 small-sized red onions, labelled with the supermarket’s own label, but it could also reveal which farmer had cultivated them. The prize? About one pound.
How can this be profitable for the people all along the food chain: from the farm, to manufacturing, to packaging, to transportation, to distribution, and retailer?
What was going on here?
“…researchers at the University of Oxford and London School of Economics have found that transforming the global food system could realise benefits of up to 10 trillion USD per year and that the costs of achieving this would be relatively small in comparison.”
— University of Oxford (24.01.24)